Back to Blog
Marketing

How to Use Device Mockups for Product Launches on Product Hunt

July 01, 20268 min read
PRODUCT HUNT

LAUNCH DAY LIVE

Launching on Product Hunt, Hacker News, or BetaList is a milestone for any startup. You have built a product, and now you must sell it visually. Product Hunt gallery cards are small. If you upload flat screenshots of your desktop dashboard, the content will be unreadable to prospective voters browsing the home feed.

Launch metrics prove that visual design heavily impacts click-through rates. Placing your SaaS screenshots inside physical hardware wraps—like a MacBook frame or an iPhone bezel—gives immediate context and makes your app look real, polished, and ready to use.

Designing the Hero Gallery Grid

Your primary gallery card must act as a visual hook. Instead of a standard browser display, place your app interface inside a premium device mockup set against a vibrant gradient background. Add a bold title caption to communicate the main value proposition.

  • Device Context: Showing your SaaS running inside a physical laptop mockup communicates immediately that it is ready to use.
  • Vibrant Backdrop: Use a gradient background that matches your brand colors to establish a high-end presentation feel.
  • Contrast and Sizing: Keep text sizes in the mockup image large and readable.

Configuring App Showcase Scales

When showcasing screenshots on Product Hunt galleries, keep dimensions formatted to 1270x760px. This standard ratio fits the slider cleanly. Crop tightly to your primary dashboards rather than showcasing full workspace screenshots, keeping user focus on the main feature.

Avoid placing too much explanatory text inside the image. Product Hunt users scroll quickly; visual mockups coupled with short labels convert best.